The information presented below aims at bringing to the user’s attention more details about the placement, use and administration of cookies used by the Internet sites of www.hercesa.ro.
The webpage uses its own cookies and cookies from third parties to provide the users a much better browsing experience and services adapted to the needs and interests of everyone.
1. What is a “cookie”?
An “Internet Cookie” (also known as a “browser cookie” or “HTTP cookie” or simply a “cookie”) is a small file, consisting of letters and numbers that will be stored on your computer, mobile terminal or other equipment of the site user.
A cookie consists of 2 parts: name and content or cookie value. Moreover, the duration of a cookie is determined; from a technical point of view, only the web server that sent the cookie can access it again when a user returns to the website associated with the respective web server.
Thus, we use two types of cookies: per session and fixed. The first are temporary files that remain in the user’s terminal until the end of the session or closing the application (web browser). The fixed files remain on the user’s terminal for a period in the cookie parameters or until they are manually deleted by the user.
The cookie is installed by the request issued by a web server to a browser (e.g. Internet Explorer, Chrome, Mozilla Firefox) and is completely “passive” because it does not contain software, viruses or spyware and can not access information from user’s hard drive.
Cookies themselves do not require personal information in order to be used and, in most cases, do not personally identify internet users.
Cookies represent the central point of the efficient functioning of the Internet, helping to generate a friendly browsing experience and adapted to the preferences and interests of each user.
Types of cookie
1. Necessary cookies
Strictly necessary cookies modules allow browsing the site and its functionality, which is why they are always active.
2. Preference Cookies
This type of cookie retains the user’s preferences on this website, so it is necessary to set them each time you visit the website.
3. Statistics (Analytics) Cookies
Each time a user visits this site, the analytics software (provided by a third party) generates a user analysis cookie. This cookie shows if the site has been visited by the same user. It allows monitoring of unique users who visit the site and how often they do so. This cookie cannot be used to identify individuals, it is used only for statistical purposes, but in some cases, it is possible for them to collect the IP address, which is a personal date.
4. Advertising (Marketing) Cookies
These cookies may provide the possibility to monitor the online activities of users and to establish user profiles, which can be used for marketing purposes. For example, based on cookies, the products and services agreed by a user can be identified, this information being subsequently used to send appropriate advertising messages to that user. This process is called interest-based advertising. The common interests are grouped according to the navigation activity previously carried out and the users are served only the advertising that suits their interests.
5. Unclassified Cookies
Unclassified cookies are cookies in the process of being classified, together with individual cookie providers.
What cookies do we currently use?
1. Do cookies contain personal data?
Most cookies do not collect personal data for use. However, certain cookies (i.e., marketing, statistics, preferences) may collect personal data such as: IP address. This collection is made in order to facilitate certain functionalities for the user. In any case, this data is encrypted so that unauthorized persons cannot access it.
2. What are the advantages of cookies?
A cookie contains information that links a web browser (user) to a specific web server. If a browser accesses that web server again, it can read the information already stored and react accordingly.
Cookies play an important role in facilitating access to and delivery of multiple services that the user enjoys on the Internet, such as:
Customizing settings such as: the language in which the content of the website is viewed, keeping options for various products (measures, other details etc.) in the shopping cart (and storing these options), thus generating the flexibility of the “shopping cart” (accessing old preferences by accessing the “forward” and “backward” button);
Allow multimedia or other applications on other websites to be included in a particular site to create a more valuable, useful, and enjoyable browsing experience;
Cookies provide site owners with valuable information about how their sites are used by users, so that they can make them even more efficient and accessible to users.
3. What kind of information is stored and accessed through cookies?
The cookie stores important information that improves the Internet browsing experience such as the settings of the language in which you want to access a website, keeping a user logged in to the webmail account.
4. How can cookies be controlled and erased?
Regarding the “Statistics”, “Preference” and “Marketing” cookies, we conclude that the website visitors who checked the corresponding boxes gave their consent after obtaining the necessary information about cookies and their control in a simplified and efficient manner.
Cookies can be controlled and/or deleted at the user’s will. This way the user can manually set some preferences (check or uncheck certain boxes) by clicking on one of the two options below.